Plus Group signs agreement with Pobeda Airlines to cover the airline's entire destination network

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Plus Group Ltd, one of Europe's most dynamically developing companies offering airline ancilliary revenue solutions, today announced that it has concluded an agreement to cover the entire network of the low-cost airline Pobeda. The Russian budget airline, which is a subsidiary of Aeroflot, began sales of international flights at 1am Central European Time on November 12th 2015.

The Hungarian company group, which began operations in 2005, currently provides an IT-ancilliary solution to Ryanair and Wizz Air in the airport transfer sector.  Its team of professionals working from the company's head office in Budapest directs the work of over 500 people working at more than 105 airports.

Thanks to continuous development over more than 10 years , a business model and IT structure has been formed that makes it possible for Plus Group to offer airlines the best possible combination of ancillary and IT products from its wide portfolio to create the ideal tailor made solution.

Following bookings integrated into air ticket purchase flow, dedicated white label pages, and on board sales of services, a new sales channel has been developed.

The new product and concept of 'Fly&Bus' is a unique service not only on the Russian market which makes it possible for the passengers of Pobeda Airlines to purchase a unified flight and transfer service ticket. The first route where this applies connects Bratislava airport and Vienna city center, and this can be purchased by travelers both departing from and arriving in Moscow, Ekaterinburg, Kirov, Nizhnevartovsk, Perm, Samara, Surgut, Tyumen and Vienna.

"We have always seen huge potential in the Russian aviation market, and we are delighted that we have found a common voice with the forward-looking Pobeda Airlines," said Tarjányi Norbert, Head of Business and Revenue Development Department of Plus Group. "Our cooperation not only shows that we are able to satisfy the demands of the dynamically developing air travel ancillary revenue market, but it also indicates that an optimised IT-ancillary solution provides very significant benefits to airlines.  It is the way passengers can be provided with a high quality experience and airlines with substantial increases in income."

"This is a new beginning in the aviation market. More and more airlines are coming to realise the great extent to which a professionally developed integration solution can increase their income. Our company group's unique solution package - one of the first to be developed in Europe - was formed through more than 10 years of hard work and hands on experience." he added.

Company group CEO, Zsolt Kutasi said:

"I am delighted about this new agreement, which shows that thanks to our more than ten years of experience and our continuously growing international team of experts, we can be an innovative partner to any airline in the world. Our goal to become a global ancillary solution provider has today become a reality, but it is the road on which further developments are needed from day to day, which we will be proving to Pobeda Airlines we are capable of making."